You might be in a career transition, perhaps planning to launch something, be a solopreneur and need a strong brand? Or simply put, you are not satisfied with how you are perceived by your peers and colleagues? This calls for a bit of personal branding work. If you feel this is what you want and you are ready for it, of course.
I know I am trying to constantly improve myself, so I thought and I hope this blog post and tips would be helping you too.
What is for sure, you would feel more confident once you know what you stand for, your promise and what you deliver – as you go and as you craft yourself and your relationship with your clients, peers, employees, colleagues, suppliers, and the list goes on.
From my coaching
learnings and studies, along with marketing observations and a bit of life
observations, your branding is your indelible image, your persona, what you
stand for, your promise to the people you will be working with/ servicing/
supplying your products, etc…
If you work on your brand, you could feel and be more valuable to others. Opportunities would come to you or at least it would be easier to attract potential gigs.
You will also make better
use of your time, because it is easier to know where the good opportunities and
not chase after everything. I know sometimes opportunities are hidden in places
and “poof!” comes on by surprise, but I believe this is combined with hard
work, planning and also surfing on the improvisations that life brings upon –
so a little bit of everything.
Few tips that can help you to build your personal brand:
- Consistent persona. Funnily enough (and you might say I am contradicting myself), sometimes your consistency can be that you are not consistent. You always surprise. But what should be consistent is the talent and quality of your service.
However, this depends as well on your field of work. In some fields, you have to be consistent and this is how it should be.
- Whether you like or hate the brand, however their mark is recognizable. You know it is X or Y just from seeing it. Have memorability whenever your brand or another brand shows up underlines your mark.
- What are the adjectives that you would like to describe your brand?
- What are the ones you won’t like to be associated with you?
- It’s also hard to talk about your brand, if you are like me and knowing me, my family and my friends, we are pretty chilled people and don’t like to talk much about ourselves. Also I – like many others – suffer from the ‘imposter syndrome’, so technically it’s a constant work in progress on myself on that part and I try to improve myself on that. It’s hard and I mostly undersell myself but I am trying to work on that.
I don’t like pompousness but also one should be able to talk about what good things he/she can bring in to a project, in all honesty and modesty.
- If you already have a brand, a tip is to work on standing out. Assess your brand, what makes you good? What do you present that is unique to you?
Will people think of you first when they have a need as an expert in your respective field – or on your way to be one if you are starting your path or crafting a new path for yourself? I love to see how people and brands evolve over time.
- What is your presence like? Or your brand’s? How does it come across? Your dress, your presence, your logo, your marketing material? How is it memorable?
- Does your brand tell people you bring them value? This is what it is for professionals: value!
How are you helping or how can you help?
- How is your brand trustworthy?
One thing that worries me in this day and age (and perhaps even before and good camouflage helps to cover it, like fond de teint), is the forgetfulness and forgivingness that sometimes can break a brand but it doesn’t.
Sometimes a brand needs to fix something and they do – but sometimes I honestly have concerns on how X or Y brand got up in the first place and don’t really enjoy the process of brand creation and more see it for manipulation and truly smart yet manipulative feats. Not my cup of tea.
If we have to think correct and honest, trustworthy is something that is to be underlined.
IF we are to divide in a few points the above here they
are: uniqueness, consistency, memorability, value providing, trustworthiness.
We must keep our eyes open on people and brands, because all the frou frou make us forget the above and what really matters at the end of day.
Now back to you dear reader (and myself) who are working on ourselves and our brands or for the brands we are working with and collaborating on: where can you improve? Where do you feel you are good? Where is it more ‘so and so’?
On my part, even though in some places I am consistent –
in my work in advertising and audio visual, you can see that. But, I also love
to surprise, and people sometimes misplace me or think they know who I am, what
I like etc… and then boom – I surprise them as I love exploring things,
activities, tastes, music, fields, medias of expression… you can find me almost
anywhere very comfortable.
I love the element of surprise, but the consistency in my work and the quality is what I aim to always bring on the table.
Sometimes, I found out that branding gets your talent
through, which is good. But I love also finding true talent where that so
called branding is less present. Sometimes, you find treasures there and I have
an affinity for the underdog then the polished perfect thing because what they
bring forth could be more honest and real than a super polished too good to be
true brand. Humanity is very important. And compassion, humanity and empathy
are for me the best traits one can have in a personal brand – perhaps I am
digressing but that is ok. It is my little spot on the net but I wanted this
was to come out at the end.
And with that note, I would like to wish you luck and support you, be it in this blog or in the positive boosts we can give each other here and there. When I started, it was pretty modest and then I got to meet people, who referred me, etc… and it’s the least to give back and do that. And these referrals slowly build you and your brand as you service them and work together on projects.
Be open to try new things. Have your style and commitment (this is what should stand out and be consistent in), you have a base and then you could move to something bigger and better when found hopefully. Stick to something but also be open to variety, easier said than done, I know. And most importantly, don’t beat yourself up if something doesn’t work – try something else. Also easier said than done. Let’s see how this life takes us, shall we?
Hope you enjoy this read and it was helpful.
Would love to know what you think!
Marie-Christine / White Paper Packages
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