Personal Branding – How to Benefit from it?

Personal Branding – How to Benefit from it?
In this day and age, personal branding is necessary for the success of any company or individual.

The lack of it can lead to misinformation which can affect you and/or your company.

Top points to think of:

  • Define your image.
  • Control your image.
  • Understand how to sharpen your brand.
  • Use social media appropriately.
  • Manage your brand in a crisis.
  • Develop a professional appearance.

You could be transitioning to a new phase or situation in your life, you could be dissatisfied by how you are perceived by your friends and colleagues and thus want to strengthen your brand.

Through that process, you would be benefiting on different levels, you will be feeling better, attract opportunities, would be gaining confidence, your value would increase – last but not least, you would have better use of your time as you won’t be chasing things and know to identify opportunities.

For that to happen, you should back yourself and your brand by some behavioural work. You rate your brand to start with, check out your strong points and weaknesses and jot them down so you can assess properly.

What are your talents? Write them down, get familiar and acknowledge them along with your mission, vision and values. These points are very important so you can assess your brand properly and see the best way to move forward with it.

A convincing brand and a person who carries his brand have 3 things: consistency, clear message that stays coherent and image (you have to look the part).
You have to be clear on what you want to convey and portrait.

There are a lot people who are fake – who portray a brand that is not inherently there and they are unauthentic. Here is where your work, added value and proof of professionalism and work ethics come in.

Your uniqueness and standing out are what make your brand and yourself appear from the rest of the pack.

Hope this article inspires you and makes you think things through over the weekend and off to a new week ahead with a fresh blank page and plans to fill and create 😉

Happy Friday everyone!




Happy Friday – On a Thursday :)

Happy Friday!!


Yes, Happy Friday on a Thursday! It’s the last week of Lent and tomorrow is Good Friday.

Before we take off for the Easter vacation, I am sharing to you these few inspirations of the week and a few words to take along with you

Recognize the power of your subconscious mind and have it on board to create what you want to create.

We all have the will to work with our conscious mind, the blood, sweat and tears to go forward.

However sometimes we fall in Sisyphus’ myth where we want success and improvement (our mind as well hopefully) but can’t seem to get the clogs going in order to move and achieve our goals.

In which case, there is a big percentage in our brain where probably we are fighting this notion of wanting success which we would be getting and manifesting.

Here we are pushing our boulder that is ‘Success’ and seeing it fall in the backslide.

When you manage your assets, think of our subconscious as the most powerful, efficient and effective employee by give it good and clear directions.

The subconscious is like a computer, it will take its programming and run with it.

It’s our job to make sure that its programming is in line with our values and goals.

We do this by programming, re-programming, de-bugging, practicing, re-practicing in consequence and in interval with the goals and “settings” as you become aware of your goals, as they change and so on.

Your habits, you just do them without thinking, this is the power of habit. So when you re-program yourself and your life, you institute a habit, you make the most of this ’employee’/strength/asset that you have at your disposal.

The steps to grab forth and move forward in alignment with your subconscious mind:

1 – After you find the pain and the resistance, acknowledge it and be humble. Trust it, see where it’s coming from and let the unconscious adjust with it. It does have a voice and there is a reason why it’s here.

It came to protect you, serve you, assist you and the time has come where it no longer does so in order to institute something that will help you, make peace with it to move forward.

Most importantly, listen to the wisdom that you can find from this resistance. It can give you some pointers.

2 – Get specific. What is the fear or fears exactly. What is exactly the subconscious looking out for? What are the associations of having or getting what you want is what the subconscious is looking out for?

Be curious and compassionate with yourself, genuinely as there are some good informations there and ah-ha moments. What trappings or freedoms you might need to sacrifice if you get what you want.

3 – Get details and acknowledge them, applaud them before you judge.

4 – Make a promise to yourself: set an intention to work with your subconscious and make a promise to it (make your fear a non-issue), to work with it and not against it.

Appreciate where the fear is coming from and promise yourself to do the new action and habit as long as it doesn’t hurt you. By making a promise you honour yourself what you truly want in your life, your values, what is important for you to make this habit a success.

Keep your promise and start drafting the developments, see where the dashboard was, is and is going. Have an ideal dashboard as well and see how you can work to it so both dashboards are super close to each other 🙂

5 – Pursue it. Honour what is true to ourselves and make a commitment to ourselves to live what we truly want in our lives.

6 – Solidify and affirm, ingrain the perspective in your subconscious. Therefore you facilitate and help your subconscious work and execute towards your goal on your behalf. Positive and proper affirmations help as well. Use it as a kind reminder of what is possible to the road that you want to take it. Repeat it as much as it feels good.

7 – Celebrate the implementation of the habit and start feeling and being grateful for its fruits.

If one does not celebrate, it doesn’t become quite as impactful as when you do. You feel it, connect, sense the accomplishment and strive to putting another stepping stone and move forward.

A tip to help you in the pursuing step is know what is possible (combine heart and mind). Find examples and case studies – positive ones – to fill your subconscious instead of the negative examples: people whose lives have improved thanks to their success in business, people whose freedom has increased and potential has augmented as a result of their success, people who are successful and are in accordance with their values and what they love (it can be success in business and have time for family, friends, etc…).

It can be people you know from around you, people that you don’t know but aspire to, famous people so that you can let the subconscious know it’s possible – that these goals and aspirations can happen in accordance with your values.

Therefore you encourage and re-inforce the idea and take the subconscious where it needs to go.

Write them down, create a vision board (hard copy or even virtual – image or video)), whatever works for you.


Happy Friday!!


Happy Friday!!

Happy Friday from White Paper Packages!!


I am not going to start this post with your life is a theater play etc… But what I would like to put on the table with you is the following thought process.

  • How do you see yourself now?
  • Where do you see yourself in 3 years?
  • What is the value you are bringing into the world?
  • What are the experiences that you enjoy that serve others as well?
  • Let’s explore what it would look like for you in 10 years?
  • Where your life is looking amazing and you are doing amazing work in the world, for yourself and loved ones… What does it look like?

Be specific, what would be your contribution?

I would love to hear about your insights. In the spirit of making you think in a new way I am also drafting some things from my end and your input would be greatly appreciated.

I would also love to see and know more about your thoughts and creative process in life, this will help me craft workshops for us later on 😉

Inspiration Video to close the week beautifully are from Mr. Brendon Burchard:
– Brendon Burchard – How Incredibly Successful People Think:
– Brendon Burchard – Four Ways to Become More Disciplined:


Happy Friday everyone!!