How can personal branding help you?

How can personal branding help you?

You might be in a career transition, perhaps planning to launch something, be a solopreneur and need a strong brand? Or simply put, you are not satisfied with how you are perceived by your peers and colleagues? This calls for a bit of personal branding work. If you feel this is what you want and you are ready for it, of course.

I know I am trying to constantly improve myself, so I thought and I hope this blog post and tips would be helping you too.

What is for sure, you would feel more confident once you know what you stand for, your promise and what you deliver – as you go and as you craft yourself and your relationship with your clients, peers, employees, colleagues, suppliers, and the list goes on.

From my coaching learnings and studies, along with marketing observations and a bit of life observations, your branding is your indelible image, your persona, what you stand for, your promise to the people you will be working with/ servicing/ supplying your products, etc…

If you work on your brand, you could feel and be more valuable to others. Opportunities would come to you or at least it would be easier to attract potential gigs.

You will also make better use of your time, because it is easier to know where the good opportunities and not chase after everything. I know sometimes opportunities are hidden in places and “poof!” comes on by surprise, but I believe this is combined with hard work, planning and also surfing on the improvisations that life brings upon – so a little bit of everything.

Few tips that can help you to build your personal brand:

  • Consistent persona. Funnily enough (and you might say I am contradicting myself), sometimes your consistency can be that you are not consistent. You always surprise. But what should be consistent is the talent and quality of your service.
    However, this depends as well on your field of work. In some fields, you have to be consistent and this is how it should be.
  • Whether you like or hate the brand, however their mark is recognizable. You know it is X or Y just from seeing it. Have memorability whenever your brand or another brand shows up underlines your mark.
  • What are the adjectives that you would like to describe your brand?
  • What are the ones you won’t like to be associated with you?
  • It’s also hard to talk about your brand, if you are like me and knowing me, my family and my friends, we are pretty chilled people and don’t like to talk much about ourselves. Also I – like many others – suffer from the ‘imposter syndrome’, so technically it’s a constant work in progress on myself on that part and I try to improve myself on that. It’s hard and I mostly undersell myself but I am trying to work on that.
    I don’t like pompousness but also one should be able to talk about what good things he/she can bring in to a project, in all honesty and modesty.
  • If you already have a brand, a tip is to work on standing out. Assess your brand, what makes you good? What do you present that is unique to you?
    Will people think of you first when they have a need as an expert in your respective field – or on your way to be one if you are starting your path or crafting a new path for yourself? I love to see how people and brands evolve over time.
  • What is your presence like? Or your brand’s? How does it come across? Your dress, your presence, your logo, your marketing material? How is it memorable?
  • Does your brand tell people you bring them value? This is what it is for professionals: value!
    How are you helping or how can you help?
  • How is your brand trustworthy?
    One thing that worries me in this day and age (and perhaps even before and good camouflage helps to cover it, like fond de teint), is the forgetfulness and forgivingness that sometimes can break a brand but it doesn’t.
    Sometimes a brand needs to fix something and they do – but sometimes I honestly have concerns on how X or Y brand got up in the first place and don’t really enjoy the process of brand creation and more see it for manipulation and truly smart yet manipulative feats. Not my cup of tea.
    If we have to think correct and honest, trustworthy is something that is to be underlined.

IF we are to divide in a few points the above here they are: uniqueness, consistency, memorability, value providing, trustworthiness.
We must keep our eyes open on people and brands, because all the frou frou make us forget the above and what really matters at the end of day.

Now back to you dear reader (and myself) who are working on ourselves and our brands or for the brands we are working with and collaborating on: where can you improve? Where do you feel you are good? Where is it more ‘so and so’?

On my part, even though in some places I am consistent – in my work in advertising and audio visual, you can see that. But, I also love to surprise, and people sometimes misplace me or think they know who I am, what I like etc… and then boom – I surprise them as I love exploring things, activities, tastes, music, fields, medias of expression… you can find me almost anywhere very comfortable.
I love the element of surprise, but the consistency in my work and the quality is what I aim to always bring on the table.

Sometimes, I found out that branding gets your talent through, which is good. But I love also finding true talent where that so called branding is less present. Sometimes, you find treasures there and I have an affinity for the underdog then the polished perfect thing because what they bring forth could be more honest and real than a super polished too good to be true brand. Humanity is very important. And compassion, humanity and empathy are for me the best traits one can have in a personal brand – perhaps I am digressing but that is ok. It is my little spot on the net but I wanted this was to come out at the end.

And with that note, I would like to wish you luck and support you, be it in this blog or in the positive boosts we can give each other here and there. When I started, it was pretty modest and then I got to meet people, who referred me, etc… and it’s the least to give back and do that. And these referrals slowly build you and your brand as you service them and work together on projects.

Be open to try new things. Have your style and commitment (this is what should stand out and be consistent in), you have a base and then you could move to something bigger and better when found hopefully. Stick to something but also be open to variety, easier said than done, I know. And most importantly, don’t beat yourself up if something doesn’t work – try something else. Also easier said than done. Let’s see how this life takes us, shall we?

Hope you enjoy this read and it was helpful.
Would love to know what you think!

Marie-Christine / White Paper Packages

My first unboxing video!

My first unboxing video!

Hi guys,

Hope you are doing fantabulously well!
I am happy to share with you my first unboxing video.
I received the Achieve Box by Business Books Lebanon, which is being launched now, in April 2018. Business Books Lebanon is a community that supports business professionals.

Make sure to check out their blog: What would you like me to unbox next? Write it in the comments box below! xxx Subscribe to my channel and like this video if you do 🙂 It means a lot!

Lots of love, hugs and kisses.



I took the WSET Level 1 – brought by Chateau Ksara

I took the WSET Level 1 – brought by Chateau Ksara

Hello everyone,

Happy first week of March, I filmed this vlog a little while back – in early February. I was kindly invited by Chateau Ksara who brought the program to Lebanon. We were taken through the course by the wonderful Master of Wine, Mr. Matthew Stubbs.
In the end we had an exam! It was quite interesting to sit for an exam for me after a good while out of the picture, heheh.
But I am happy to say that I have passed and am waiting for the pin and certification. Wouhouu!

I hope you enjoy this vlog, write me in the comment box or in my social media links. Like this video, if you do, subscribe to my channel and click on the bell so you can stay in touch whenever I upload some new content – and I’ll see you very soon!


Chateau Ksara:

WSET Global:


What I loved in February

What I loved in February

Ahoy Mateys!

New vlog has set to shore!

I would like to share you my February 2018 Favourites 🙂
– 7 Habits by Highly Effective People, Steven Covey:
– “مسيرة حياة، كمال يحيى سنو، بائع الفرح”, Christine Habib.
– The Lebanese Food Bank:
– “Les tres riches heures d’Antoine Naufal”, Nada Anid:
– Annahar Newspaper:
– Chocolate and Sunshine:
– MLR Planner Matters:
– Put yourself first, Rana el Saaidi:
– Zawarib:

Click the link in my bio to check out the things I loved this February 2018 🤗 aaaaand i would love to know yours ✨


Don’t fight with Chronos – adapt and manage your time to your suiting.

Don’t fight with Chronos – adapt and manage your time to your suiting.

Time Overwhelm…

Aren’t we a bit all familiar with that… Wishing that time would be working for you and not against you (as much as possible). Our fight with Chronos, or time, seems never ending. In this day and age, we suffer from overwhelm, lack of time, a lot of stress, too much to do and too little time dilemma. All the time we are followed (or more likely sometimes bombarded) by way too much information, data, to-do lists, duties and emails to reply to.

Is it affecting your health? Are you feeling tired most of the time? Are you struggling on personal and/professional time issues? If this is you, we hope this blog and vlog can help and inspire you to grab that matter and twist it to your benefit. Please feel free to watch this video (click here or on the link pasted below). Watch it as much as needed and a tip of advice to grab a pen and paper to write down your thoughts and development/progress over time so you can have your own dashboard and see in a physical materialized way your moving forward. This is the link:

*                         *                        *

If you are spending too much time at work, feel disorganized and want to increase your productivity and suffer from the lack of it, you need to ask yourself a few questions: Answer truly 🙂 this is for you!

–       What do you want in you days? As in what do you want to feel: peace of mind, less stress, more productivity and feel more grounded and focused on the issues that matter perhaps?

–       What are the positive steps that you can work and benefit from?
a) Work on your behaviours, adapt and change those needed so you can change how you use your times. The results will start to show over time (you reap what you sow).
b) Work on your perceptions, for instance perfectionism. It can work for you like it can work against you and in the time/perfection ratio, it’s usually against you.
c) Set some boundaries and change how you use your time.
d) Channel where you want to be and decide to put your energy into it. Let’s face it one cannot do everything. So it’s good to make peace with that and focus on what really matters. If other topics show up later, step back decide if it’s time for it or not and if it is it will come on its own. Keep it as long as it feels good and not adding up to your dailies and creeping in to overwhelm again (back to behavioural work and follow up).
e) A note and more developed later on: the personal realms and work/life balance. Work is part of our life but there are also different domains as well to cater for and generate the proper equilibrium that is healthy for our mind, body and soul and that feels fulfilling and fair.  Choose your path, be it to live happy and simply, or add more adventures to your life, or balance the two, or add work back in your life or the contrary but aim for that balance.
f) A super important question to ask oneself: are you sabotaging yourself? Take a little moment to think this through. The tendency of self sabotage comes in different shapes and forms: having ideas and not moving forward through goals, feeling one is not good enough, feeling the goals are too big and scary and there is no way we can achieve it, or no way to achieve it unless we master everything we need to master (then there is no more time and we divert from the goal), etc.…

–       One tip of advice, break the goal or goals into small pieces and steps and try to work them as you go, week by week, a few hours a day or on the weekend, and see where it takes you. When smaller it looks and will feel less daunting.

–       Check out your calendar, notice the steps mentioned in the video and the improvement (make sure you have given each step the proper time and filled them out when needed in the calm and fair introspection they deserve! 🙂 – it helps you to put things in perspective!).

–       As a refresher, below are the titles of the steps (the details are in the video):

  • Step 1: Get clear on what the big issues are in your time management.
  • Step 2: Map out your day and your week (how it looks like and how you would want it to be like).
  • Step 3: Let’s set those boundaries!
  • Step 4: Implement new habits.
  • Step 5: Look at your environment…
  • Step 6: Prioritize, prioritize, prioritize!
  • Step 7: Perfection, perfection, perfectiooooon 🙂
  • Step 8: Interruptions, how to manage them and work well with people around us.
  • Step 9: Full baskets!
  • Step 10: Relax and don’t forget to have a bit of fun 😉

We look forward to your thoughts on the video and give a “thumbs up” if you like it and share your comments!

We love to know what you think and hopefully if this is helpful to you and your work in self-improvement.

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Time Management; Work – Life Balance; a note from your friendly Career Coach.

Time Management; Work – Life Balance; a note from your friendly Career Coach.

In today’s day and age, we do feel overwhelmed. Or should I say ‘I’ felt overwhelmed.

I felt overwhelmed by doing too much (also unfortunately we are being bombarded by a lot of information all the time). I am sure a lot have said that before me and have detailed in scrutiny and thorough research this topic before. However a lot are going through it now. And far from being perfect myself, this post is to share and hopefully give a few coaching insights I had and hopefully some tips for all those struggling with this out there – as an idea for re-centering and calming down in the daily chaos where we feel that time is fleeting too quickly due to the ‘too much happening’.

I am passionate about my life, my family, my friends, my work and discovering my country and the world (naturally). I have a lot of entrepreneurial ideas but also carry too much on my plate. Being an keen ‘lifer’, I also and still love to check out every event around that I could, see as many people as I could, complete as many projects and all that with a big smile and lots of energy.

However my energy, after many many years of overload and overflow, started to show some tiring signs. My love for life and activities has not lessened but I started to feel I wasn’t enjoying all things fully and wanted to take things slower and remember the events I have been to; look forward to seeing the people I wanted to see.

All this activity never felt like work. It was all in pleasure that I had spent many evenings and weekends working; living life to the fullest and also hanging out with our crowds of loved ones. The passion that I have for life is undeniable.

I was stuck on the fast track and didn’t want to miss any event. By nature, I am an achiever and a multi-tasker (not always a good idea and researches have been showing it’s an asset but has a double edge sword). But I started to see that this was getting the best of me and the process of calming and cleansing that I much needed has been launched a few years ago. However like any behaviour or habit, this takes practice, follow up and follow through (quite important).

I read in an article that inspired me in my search that life is not a sprint but a marathon. Yes, we all read that “it’s the journey that matters” but it truly does. It’s not wrong to have goals but too many goals can cause overwhelm. And having a big plan without breaking down into small achievable steps can also take us there as well.
Success and sustainability comes with time, proper grooming and a clear vision. This is the proper way to build things, nothing comes overnight. Naturally life happens and some plans are derailed or change, others might show up but clarity is key to keep us focused every now and then.

It’s ok to start saying no – even if it’s a great event, outing, meet up or opportunity – if it is not in accordance with your life and schedule thus saving your sanity and keeping a realistic work/life balance. I find that when I say no to one opportunity, a better one presents itself down the road.

Also an important video I happened to view that tickled my interest was ‘The Paradox of Choice’ by Barry Schwartz. It tackles such an interesting topic that we are so overwhelmed by so many options, disappointment comes with it. Check it out by clicking on the name highlighted (it will take you to the link).

To close this blog post on a positive note, I will be working on sharing in the upcoming posts, tips and steps that help for managing one’s time, life and work balance along with some career notes and positive ideas to surf through a healthy living and embrace a happy life.

I am so looking forward for you to your feedback and thoughts and stay tuned for the next posts!

Until next time, have a great day and weekend!